Country Girl Lingerie

Country Girl Lingerie Line Launches Digital Fashion Platform

Issue:

Country Girl, a fashion forward lingerie line, sought a website to creatively project their brand while providing advance functionality tools for their fashion buyers.

Solution

In the past our team has developed numerous fashion e-commerce websites in the past. So we had a good sense of what Country Girl needed to succeed online. Our mission was to take their large volume of product content and seamlessly present their brand online in an intuitive manner. One solution was to create dynamic flip books of the catalogs so users can view the products in a familiar way.

Another component was for their influential fashion buyers to have access to a wholesale section where they can download catalogs, sell sheets, promotional items and more. Most importantly the website had to represent the brand in a way that could spur interest and generate sales.

Take-away:
This project had some exciting components across the front-end and back-end of the platform. We enjoyed implementing the product pages and interactive flip books as well as the robust content management system. It was critical to have a CMS that could handle all the custom functionality to the platform.