Healthy City Foods, a vegan food line, desired a brand package that effectively communicated their message. Healthy City Foods contracted us to develop the brand concepts.
Our goal was to create a sleek but simple logo that would appeal to their urban costumer demographic. As a result of our rigorous brand research process we presented Healthy City Foods with several creative logo options. The final version represents the brand identity across all their products.
The logo we designed was the foundation for their entire brand identity package. The Healthy City Foods logo was designed to be versatile as it would be placed on a wide range of vegan products. The logo also needed to grab the attention of the consumer in the crowded Super Market shelves. We believe we achieved those objectives.
