SeedsNow

Leading Seeds Company seeks Social Media Strategy

Issue:

SeedsNow.com is one of the leading companies selling plant seeds online. They have built an impressive social media presence and were looking to take their efforts to the next level.

Solution

Advican was contracted to develop a social media strategy for a company that already had a large following. The company felt that their current efforts had reached a plateau and needed some fresh ideas. We started by researching their target market, competitors and influencers in the gardening space. We then developed an action plan that outlined several marketing campaigns that leveraged their extensive existing content library. We stressed the importance of video content and showed them ways to better engage their audience.

Take-away:
Advican was able to develop a high-engaging social media strategy for a company that already had a large following. Through our recommendations the company was able to increase their engagement, followers and sales from social media.