Verosol

Australian Luxury Blinds Company Seeks Social Media Strategy

Issue:

Verosol has built an impressive brand in the luxury shades & blinds market. However, their social media presence has been lagging and they needed a strategy.

Solution

Advican was contracted to develop an innovative social media content strategy. We started by researching their target market, competitors and influencers in the space. We then developed an action plan that outlined numerous high-engaging content campaigns built around the Verosol brand.
We also identified potential social media influencers that could serve as the Verosol brand evangelist within the home design community. Once our strategy was complete we presented our action plan to Verosol and provided designed content for their social media campaign.

Take-away:
Advican was able to develop a high-engaging social media strategy for an existing luxury brand with little social media exposure. Verosol has implemented our strategies in their daily social media efforts and have seen a significant increase in their engagement and audience.